Winner of the North and Northeast stage in Art and Culture, a project that values quilombola culture in Lagoa Nova (RN) competes for the title of best in Brazil
After winning the North and Northeast regional award in the Art and Culture category, Aliança Energia presented this Wednesday (29), in São Paulo, the case “Voices of Macambira: from orality to digital to preserve and expand quilombola culture” in the national final of the Aberje Award. The result will be announced on December 2.
The presentation took place at the Case Panel, at the Pullman São Paulo Ibirapuera, bringing together regional winners from all over Brazil. The case was defended by Pâmera Mattos, Communication coordinator, and Marcelo Werly, Social Responsibility and Communication manager.
Developed by the Social Responsibility and Communication Management, the project transformed the sponsorship of the Quilombola Museum of Macambira into a communication strategy. Located in Lagoa Nova (RN), where Aliança operates, the community was experiencing a process of invisibility and self-recognition as a quilombola. The initiative started from the narratives of the residents themselves to produce a documentary, a historical book and the animated video in cordel “Um Cordel de Memórias”.
“It was the confirmation that authentic stories, with community protagonism, have the strength to generate connection. Taking the Voices of Macambira to the national stage is to give visibility to a culture that for a long time was on the sidelines”, says Pâmera Mattos.
For Marcelo Werly, “the greatest legacy is to preserve and share the history and knowledge of Macambira with future generations. Being among the best cases in the country already demonstrates the relevance and protagonism of the community itself”.
The project reached almost 25 thousand views of the animated cordel, more than 7 thousand accesses to the documentary and more than 6 thousand visitors to the Museum, in addition to the distribution of educational kits to public schools in the region.
The initiative contributes to UN SDGs 4, 10 and 11.
