Conscious consumption begins with everyday choices: in the products we buy, in the way we use resources and in the destination we give to waste. To mark Conscious Consumption Day, celebrated on October 15, Aliança Energia promoted actions in its municipalities to encourage responsible habits and highlight the importance of preserving the environment.
Aimorés HPP | MG
In Aimorés, the company carried out, on October 14, an action in Beira-Cais, in partnership with the Rádio Mirim Project. The activity was part of the waste collection campaign in the reduced flow stretch (TVR), an area of the Doce River in which the flow of water decreases due to the operation of the hydroelectric plant. The program included the cleaning of the area and a dynamic on selective collection with people who circulated along the shore. The children participated in a chat about conscious consumption, a challenge with everyday situations and the production of posters. Some also interviewed people at the site to find out their opinions on the subject.
Acauã Wind Complex | RN
In the surroundings of the Acauã Wind Complex, the initiative reached two schools in neighboring municipalities. On October 14, the activity took place at the Dionízia Batista Municipal School, in São Vicente, with the participation of approximately 22 children. On the 16th, the action was held at the Professora Maria Antônia de Lima Municipal School, in the Acauã Settlement, with 29 participants, including students from Youth and Adult Education (EJA).
With the theme “Conscious Consumption: reduce, reuse and recycle”, the activities in schools addressed the importance of responsible consumption and the adoption of sustainable practices in everyday life. The program included the exhibition of educational videos and the dynamic “What’s the R?”, in which participants analyzed everyday situations presented on cards and related them to the principles of reduce, reuse and recycle, represented on posters.
Dionízia Batista Municipal School
Professora Maria Antônia de Lima Municipal School
The actions sought to bring the theme closer to the reality of each audience. In Aimorés, the mobilization highlighted the correct disposal of waste and the care of the Doce River. In Acauã, the activities encouraged students to reflect on consumption choices and the adoption of responsible habits from childhood.
Our initiative is aligned with Sustainable Development Goal (SDG) 12, of the United Nations (UN), which deals with responsible consumption and production.
With these actions, Aliança Energia encourages children and communities to recognize the role of their daily choices in reducing waste, preventing waste and preserving natural resources.
